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Before starting the BrightStar Care of Fairfax, Robert Massie was as corporate as they come; his goal, similar to many other in the corporate world, was to continue to climb the ladder, year after year. When Robert finally reached the near-top of that corporate ladder serving as the Executive Vice President of Sales in a billion-dollar global company, he took a look around and realized this was not where he wanted to be.
It was in this moment that Robert and his wife Kerry decided to open their own business.
“All of my career life had been building up to this position — and I didn’t like it,” Robert says of the experience. “I wanted to do more with my career and I wanted to report to someone I actually enjoyed working for — now I can say that’s me … or, rather, my wife.”
When the Massie’s sat down to decide which industry they wanted to be in, they did what anyone with a corporate background would do — they looked at the statistics. What they found in the growth projections were just two industries that were not only growing, but also expected to continue to grow for the next 10, 20, even 30 years: healthcare and technology.
Robert had no desire to re-join the technology field as his previous experiences with startup technology companies suggested they were less than ideal for opening your own business. With technology out of the mix, healthcare was the way to go. The more the Massies looked into the healthcare field, the more they saw statistics showing senior care, specifically in-home care, was expected to continuously and exponentially grow in the coming years. From there, the couple decided they would own an in-home healthcare business.
When the two began looking at their available routes to homecare business ownership, they focused solely on franchise options as they did not have healthcare or homecare backgrounds. The two also saw the benefit of buying into a proven business model that had a network of already succeeding owners.
When the Massies came across BrightStar Care, they knew it was the business for them. Not only was the business model exceptional, but it had no limits on potential growth like some of the other in-home care agencies they had come across. The more they learned about the BrightStar Care model, the more they were sure that it was the business for them. What really stood out to the Massies was the RN oversight and focused skilled care services BrightStar Care provides — not just at the corporate level, but at each BrightStar Care location. This type of specialized care planning and delivery was something their research told them none of the other agencies could provide.
Since opening their location three years ago, the Massies are now the proud owners of three BrightStar Care territories throughout Fairfax County. They hope to continue to grow their existing locations significantly and are expecting to invest in a fourth territory in the coming years. While they have seen tremendous success with BrightStar Care, the two advise potential BrightStar Care franchisees that this is not an absentee owner business. While the earning potentials are significant, that potential is only realized through great amounts of work and community involvement. The Massies believe that this community involvement truly is key to succeeding with a BrightStar Care location. They emphasize that it is the community you are serving and the members of the care continuum you are connected with who must be able to associate a face with your name and know that your BrightStar Care business is not just a business — it is also a personal commitment to serve.
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