Part 1 of 3: Your Introduction to BrightStar Care Homes: The Emerging Franchise Everyone is Talking About!

Have you been on the search for an opportunity to invest in an emerging brand and market? Get in touch with us today to learn more about taking the first steps to open your own BrightStar Care Homes franchise!

BrightStar Care Homes franchise is the newest franchise option to join BrightStar Care and serves seniors in the United States in a way that’s unique from any other concept out there. BrightStar Care Homes are assisted living communities made up of comfortable, beautifully designed and homey residences where residents can age with dignity and the support of our expert medical and non-medical staff.

This franchise stands apart from any other assisted living agency in several ways. BrightStar Care has been the premier brand name in home health care for the last 20 years—which means each franchisee, no matter their experience level in health care, has the guidance of a brand with decades of knowledge. BrightStar Care franchise’s support is unparalleled in the industry, and with BrightStar Care Homes finding early success as an emerging brand, our franchisees are unbeatable.

Calling All Executives, Investors and Multi-Brand Owners!

The BrightStar Care Homes franchise is an excellent franchise to invest in today, with the expanding senior population seeking options that keep them healthy and independent. Entrepreneurs are moving quickly to capitalize on the rapidly expanding BrightStar Care Homes franchise. So, let’s take a look at the backgrounds of individuals who are well-suited for success with BrightStar Care Homes:

Corporate Executives and Career Investors are classified as individuals who come from a successful corporate background, and typically turn to franchising as a second career opportunity. These individuals are excellent BrightStar Care Home franchisees because they understand the intricacies of running a successful business. They typically aspire to maintain high-level oversight of development and long-term planning, so they rely on their staff to ensure day-to-day functions are running smoothly. Overall, these prospective franchisees find success with a franchise like BrightStar Care Homes due to their strong business acumen, entrepreneurial spirit, and ambitious drive.

Multi-Unit and Multi-Brand franchisees are another type of franchisee who will thrive with BrightStar Care Homes. These individuals come to BrightStar Care Homes, specifically with franchising experience and a broad understanding of the business model and industry. They are especially drawn to brands that have ample territory availability and are looking to add an emerging brand to their portfolio. They act quickly in order to earn a high return on their investment.

One Corporate Executive’s Initiative led to the Creation of a New Brand

Caroline Moore is the perfect example of an individual who came from a successful corporate background to then invest in BrightStar Care. After nearly 15 years in pharmaceutical sales, Caroline was eager to find a new opportunity that would bring her both monetary success and emotional reward. In 2010, Caroline invested in her first BrightStar Care location, and in 2016, she approached BrightStar Care with the idea of BrightStar Care Homes.

Caroline is credited for being the driving force to bringing BrightStar Care Homes to fruition. And it was in 2017 that she opened the pilot BrightStar Care Homes location in Boise, ID. Each year since then, a new development for BrightStar Care Homes emerged, and she quickly made a name for BrightStar Care Homes in the Treasure Valley region.

Throughout the initial development stages of BrightStar Care Homes, Caroline has collaborated directly with developers to keep abreast of progress and ensure the home health care franchise is set up for long-term phenomenal, long-term success. In fact, BrightStar Care Homes is on track to have seven opened locations by the end of 2023, with plans to expand to five additional marketplaces outside of the Treasure Valley region, including Kentucky and Salt Lake City, Utah.

“The journey that we are on meets the residents at their level of need and is unlike any other franchise opportunity out there,” stated Caroline.

Steps to Franchise Ownership with BrightStar Care Homes:

Caroline and other BrightStar Care Homes franchisees got their start with BrightStar Care the same way many others have throughout our three business models. The steps to the ownership process set every Brightstar Care Homes franchisee up for success. 

Are you ready to invest in an emerging brand and market? Get in touch with us today to learn more about taking the first steps to open your own BrightStar Care Homes franchise!