BrightStar Care®: Home Healthcare Trends & Projections

Caregivers helping a man

The home healthcare industry is growing rapidly and there has never been a better time to join one of the fastest growing franchises. Contact us today to learn more about owning a BrightStar Care franchise in your area.

The home health industry has experienced numerous changes since the pandemic. Despite the ups and downs during 2020, service demand and growth for home health care continue to increase. Research shows that the global healthcare market was valued at $362 billion in 2022 and is projected to expand at a growth rate of 7.96% from 2023 to 2030.

Increasing Desire for Quality Home Care

The US Bureau of Labor Statistics found that the number of jobs in the home healthcare industry is expected to grow faster than any other industry over the next ten years. Therefore, BrightStar Care and other home health care agencies are in high demand and are hiring more staff to prepare for this projection.

More of North America is also favoring home healthcare over other care solutions. Studies estimate that 70% of Americans prefer the home health care model, rather than a retirement community or standardized nursing home. This is due to the rising life expectancy of the senior population and their desire to stay in their home or live in a community that feels most like home.

Due to the growth of the industry, the projected employment boom, and more people favoring home healthcare, home healthcare agencies like BrightStar Care are preparing for a successful 2023 and many more years to come.

Reasons for Growth

The number of older Americans is a vast reason why the home healthcare industry is growing. The aging population significantly contributes to the growth of the industry and according to the U.S. Census Bureau, the number of Americans aged 65 and older is expected to nearly double from the 52 million in 2018 to 95 million by 2060. And studies have also shown that patients referred to home healthcare plans have better health outcomes and lower costs than inpatient care.

BrightStar Care knows this, and because we are committed to helping communities and families, we put the needs of our clients first. We know we’re making an impact because we see it through our dependable data analysis and research:

“I think we have long suspected that we were providing beneficial outcomes for our clients,” said BrightStar Care Founder and CEO, Shelly Sun. “But I think a lot of home care brands say that, yet rarely have the data to be able to support it.” At BrightStar Care our data confirms the difference that we are making. We provide medical care and nonmedical care, skilled nursing, memory care, assisted living and more. We offer a wide range of services, so that our patients can receive the highest quality of care that meets all their needs.

How BrightStar Care Capitalizes on Home Healthcare Demands

The growth and high demand for home healthcare create a rewarding opportunity for people looking to own a business. Franchisees who choose a home healthcare agency like BrightStar Care get to reap the benefits of being in a growing industry and get the support and structure of a reliable brand.

BrightStar Care is a premier name in the healthcare industry and has been working with hospital-at-home programs since the early stages of the pandemic. That’s why we also give our franchisees strong brand awareness, prime opportunities, and a business model that grows with them.

As a BrightStar Care franchisee, you get access to a scalable business model with uncapped revenue potential. We know how important it is to have experienced caregivers, and our franchisees keep their locations staffed with the right experts to ensure quality care is always provided.

The home healthcare industry is growing rapidly and there has never been a better time to join one of the fastest growing franchises. Contact us today to learn more about owning a BrightStar Care franchise in your area.


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