A Journey of Impact and Growth: Roberto’s Path to BrightStar Care® Franchise

A desire for new, exciting ventures inspires many entrepreneurs to start their own business. And Roberto Fernandez's story of becoming a BrightStar Care® franchisee is an inspiring testament to the power of determination and embracing new opportunities.

Originally from Venezuela, Roberto started working with his family in the retail business. Over time, he expanded his skill set, obtaining insurance licenses and running a successful Dish Network agency for three years. However, the dream of starting his own business led him to explore new avenues, and that's when he discovered the world of franchising, which he now describes as the best way to start and grow a business.

The Motivation to Make a Difference

The pivotal moment in Roberto's journey came when he connected with a friend who was a BrightStar Care franchisee in South Florida. His friend had purchased an existing franchise and had achieved thriving operations within three years. Seeing the success and potential in the home healthcare industry, Roberto's motivation to enter this rewarding field intensified.

"I wanted a fulfilling business that also helps people," Roberto mentioned. "I think that’s a powerful motivation. It’s genuine. These people need assistance, and we’re here to provide it.”

As Roberto delved deeper into the prospect of becoming a business owner, his ambition to foster growth and create a meaningful impact propelled him further.

"The main thing is that I always wanted to work for myself. Having my own company and seeing growth is key for me. I have plans for my wife to also join me," he shared with excitement.

The BrightStar Care Opportunity

Through his own research, Roberto gained specific insights into the history of BrightStar Care and what makes our franchise opportunity especially rewarding. Our position as a leading home healthcare provider and our commitment to making a difference in the lives of families across the country stood out to Roberto.

“I think I discovered on my own that this brand has a really big footprint in the healthcare industry and a recession-proof business model, but they also really care about giving the best to their clients,” Roberto said.

During his research, Roberto discovered that BrightStar Care has access to 150+ national accounts and The Joint Commission Accreditation, which is a testament to the consistent, unmatched quality of care that BrightStar Care provides to families. When he also learned there was an available territory near where he lived, it further fueled his determination to embark on the ownership process with us.

“This is the one! I don’t think that’s too difficult to see because of the exponential growth and extended reach in clinical care and national accounts. Other franchise options just don’t have that," Roberto stated about BrightStar Care.

Looking Forward

While venturing into a new business can be challenging, Roberto is confident that the franchise route and the opportunity with BrightStar Care will provide him with the structure and support needed to thrive. As a key leader in the healthcare industry, BrightStar Care franchisees have access to our experience and knowledge of home care, along with comprehensive support. We’ve been helping franchisees achieve their entrepreneurial dreams and make an impact in people’s lives for over 17 years.

"The franchise route with BrightStar Care really gives you more structure and a plan. This industry and business model can guide you and really help you grow," he affirmed.

BrightStar Care delivers the same higher standard of service and support to our franchisees that we deliver to our clients and their families. Our franchisees understand our commitment to helping others, and we know their success is our success. The BrightStar Care franchise support team offers extensive training, professionally designed marketing materials, a comprehensive operations manual, and experienced guidance.

Roberto's BrightStar Care location is scheduled to open in South Florida this September, and his vision for growth is clear - to not only open the business but to see it flourish and expand continuously. One thing he is looking forward to as a BrightStar Care franchisee is establishing genuine connections.

"I’m eager to make an impact on families and foster meaningful relationships, especially with nurses, clients, and patients,” Roberto stated. “Building and nurturing these relationships is pivotal to me.”

Are you interested in starting a rewarding journey as a BrightStar Care franchisee like Roberto? Contact us today to learn more about franchising opportunities and how you can make a meaningful impact in your community.