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This article was originally posted in Franchise Dictionary Magazine on June 30, 2024.
BrightStar Care® provides medical and nonmedical in-home care to seniors and others needing assistance. It is the only brand in the senior in-home care industry that is accredited by The Joint Commission, the gold standard in healthcare. Every BrightStar Care location is required to achieve accreditation, which attracts nurse directors, quality caregivers and clients.
“It’s a huge differentiator from anybody else out there,” said Pete First, the brand’s chief development officer.
Along with providing medical, personal and companion care for families and agencies locally, franchisees benefit from the brand’s 100-plus national accounts with hospitals, infusion companies, insurers and other large medical providers.
According to the National Council on Aging, 80.8 million Americans will be 65 and older by 2040.*
“The market itself just continues to grow, so there is a need,” First said.
Founded in 2002 and franchised in 2006, BrightStar Care offers franchisees the benefits of a long-proven business model. Medical care makes up a large part of the brand’s service, and a director of nursing oversees care at each BrightStar Care location. New franchisees can begin with a staff of three, which includes the owner/branch manager, a salesperson and a director of nursing.
According to First, even though healthcare experience is not required, many BrightStar Care owners have worked in healthcare or looked after aging family members and have a passion for the business.
The brand is highly scalable and offers large, protected territories as well as a 27-month onboarding plan that includes in-person training at the brand’s headquarters in Gurnee, Illinois. Ongoing support includes performance coaches, peer groups, state and annual conferences, proprietary technology, national marketing campaigns and more. The brand is also exploring Medicare Advantage insurance plans as additional revenue.
BrightStar Care comes off a strong 2023 and first quarter of 2024. Since opening, it has launched more than 391 locations across the country and hopes to surpass 600 in the next five years.
“There are territories available, and the opportunity is there,” said First.
Patty Horansky