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In 2025, the franchising sector is not just growing; it's booming. Projections indicate that the number of franchise establishments will surge by more than 20,000 units, representing a growth of 2.5% to reach 851,000 units nationwide.
At BrightStar Care, we're at the forefront of harnessing these trends to significantly enhance the support and value we deliver to our franchise network. We are keenly attuned to how these industry shifts affect our operations and, more importantly, how they present opportunities for our home healthcare brand to excel and lead. Here's a look at the prevailing franchising trends and how we're already setting the pace for the future.
1. Total Output Growth and Resiliency
Amid economic uncertainties and policy headwinds, franchising expects to climb to $936.4 billion, a 4.4% increase from the previous year. BrightStar Care remains a robust participant in this upward economic trend. Our business model incorporates a range of diversified services—from personal care to skilled nursing and staffing solutions—that maximize economic output and provide substantial growth opportunities for our franchisees.
Similarly, the home healthcare industry is experiencing steady growth due to the consistent demand for in-home healthcare services and an aging population. Unlike many competitors who offer limited services, BrightStar Care provides a full continuum of care, including companion care, personal care, and skilled care, allowing franchisees to meet a wide array of client needs and extend client relationships, thus maximizing revenue potential.
2. Expansive Job Creation
The franchising industry is also a significant job creator, projected to add about 210,000 jobs this year, bringing total employment to over 9 million. BrightStar Care is proud to contribute to this growth. By expanding and opening new locations, we not only extend our reach but also create more job opportunities and significantly impact the communities we serve.
Our franchisees also benefit from multiple revenue streams, including the ability to offer staffing services to other healthcare providers. This capacity includes access to over 180 national accounts, providing a solid source of referrals from the very first day.
3. Growth of Personal Services
The personal services sector, along with retail food and products, is expected to be among the fastest-growing industries in 2025. Driven by 80% of consumers demanding more personalized experiences, our services perfectly align with this trend.
Our core service offerings and mission to provide a higher standard of quality align perfectly with what consumers want, and we cater to a significant number of older adults who prefer to remain in their homes as they age, ensuring we not only meet but anticipate the needs of our clients.
4. Outpacing The Economy
Franchising is poised to grow faster than the broader U.S. economy, projected to expand by only 1.9%. Matthew Haller, President and CEO of IFA, highlights this, stating: "More than anything, these reports demonstrate the resilience of the franchise business model. Even in the face of macroeconomic factors like high inflation, labor availability and the cost of capital, franchised businesses continue to outpace the growth of the broader economy.”
“For those considering a franchise investment or IFA members growing their brands, franchising continues to be a major driver of economic growth and small business creation." At BrightStar Care, we surpass these expectations by focusing on services in high demand, ensuring our franchisees enjoy a stable and growing business environment.
5. Multi-Unit Ownership on the Rise
The trend toward multi-unit ownership is gaining momentum, and BrightStar Care is leading this charge. We encourage qualified franchisees to own multiple units, significantly enhancing market influence and operational synergies.
Andri Purkanto, a multi-unit franchisee with BrightStar Care, emphasizes the importance of choosing to franchise with us. “BrightStar Care allowed me to diversify my portfolio while applying what I’ve learned from past experiences. It’s a perfect blend of familiarity and growth,” he says.
Chirag Modi, who also owns multiple franchises, adds, “If you’re considering expanding your portfolio or franchising in general, BrightStar Care is an opportunity to make a real difference in your community while building a sustainable business. It’s more than a franchise—it’s a partnership that helps you grow personally, professionally, and as part of a community”
Ready to start your journey with a leader in home healthcare franchising? Contact us today to learn how you can grow with BrightStar Care and make a lasting difference in your community.
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