Senior Housing Industry

The Revolutionary Role Our Senior Living Franchise Plays

Over 2 million Americans will live in senior care communities by the year 2030, and the average length of stay in assisted living is 29 months. Not only is the need for assisted senior housing on the rise, but the revolutionary business model BrightStar Senior Living® offers sets us apart from other senior care franchises in the industry. The quality of care we offer has secured our brand’s position even more in this already recession-resistant industry.

According to the U.S. Census Bureau, in 2021 alone there were an estimated 23 million Americans over the age of 75 and 8.9 million over the age of 83 – which is a common age of a resident to migrate to a senior housing residence.

The Baby Boomer Surge

The need for senior living services is only expected to grow rapidly as the long-awaited surge in Baby Boomers needing senior housing and home care services grows closer. According to the U.S Census and NIC Research, the 75+ cohort is projected to grow to over 28 million by 2025 and over 44 million by 2039. At the end of 2029, the oldest baby boomers will have turned 83, which is the prime age for senior housing.

Today, the ratio of adult caregivers to seniors over the age of 80 is 7 to 1. By 2030, this ratio is expected to shrink to 4:1, and then just 3:1 by 2050 (Sources: U.S. Census, NIC MAP Data Service). Fewer family caregivers means community-based housing and in-home care services will be needed more than ever.

The demographics alone support the growing need for care and housing for seniors. Senior housing is increasingly recognized as a critical component of the solution for population health management and containing health care costs.

High Return Value

The senior housing industry has offered superior returns versus other commercial real estate segments.

From 2008 to 2018, senior housing generated higher annualized returns than the entire NCREIF Property Index. Source: National Investment Center for the Senior Housing & Care Industry, 2018 Investment Guide.

Demonstrated Revenue Stability

Assisted senior housing like BrightStar Senior Living provides high-quality medical care and personal assistance (known as needs-based services) that provide revenue stability, even during market downturns.

Senior Housing Sweet Spot

Members of the aging population develop needs beyond the abilities of their family, and they seek to preserve their quality of life.

While hospitals and skilled nursing facilities provide more acute care, they do so at a higher cost and not always in a home-like environment.

These two prevailing forces – the growing demographic demand for advanced care on one end and higher cost in institutional settings on the other – create a “Sweet Spot” within senior housing for the Assisted Living and Memory Care segments.

Learn more about why BrightStar Senior Living is a great franchise opportunity today! You can also contact us by using the form below or by phone at (872) 713-5094.